Avalanche Funnels

I'm looking for 5 business owners who want me to build their low-ticket funnel for them.

Send me whatever you've got, even if it's just an idea. I'll turn it into a low-ticket product and build the whole funnel around it, in your voice. Live in 21 days, or I pay for the delay.

Book a call with me

30 minutes. Pick any time that works for you.

Justin Willman, founder of Avalanche Funnels

Hey, I'm Justin Willman.

Maybe you've wanted a low-ticket funnel for a while. Maybe you even started one, and it's sitting in a folder, half done.

Here's how it works with me. You point me in a direction. Even a rough idea is plenty. I turn it into a small product people are happy to pay for, and I build the whole funnel around it: the sales page, the checkout, the order bump, the upsell and the emails. All of it in your voice.

21 days later, it's live. Now every post, email and ad you put out has somewhere to send people: a page where a stranger can pay you, get a quick win and land on your list as a customer. And it keeps running while you're busy with clients or taking a day off.

You don't write a word. You don't touch the tech. And you don't have to hire a copywriter, a designer and a tech person and hope it all fits together.

Why a small offer can be your biggest one

Most people trying to grow online are chasing followers and free leads.

But a follower isn't a customer. A free lead downloaded something. Maybe they read it. Maybe they didn't.

A buyer is different. A buyer pulled out a card and paid you. Even if it was a small amount, they've said yes once. And people who've said yes once are a lot more likely to say yes again.

That's what a low-ticket funnel does. It turns strangers into buyers, day after day. Here's how:

  1. Someone pays you a small amount for something that helps them right away, like a guide, a toolkit or a template pack.
  2. Right at checkout, they can add a small extra. That's your order bump.
  3. Right after they buy, they get one more offer they can grab with one click. That's your upsell.
  4. Then they land on your list as a customer, and your emails walk them toward whatever you sell next: your coaching, your program, your course or your services.
  1. Snowball offer
  2. Order bump
  3. Upsell
  4. Your next offer

I call that first product your snowball offer. It starts small, and it can roll into something a lot bigger. That's where the name Avalanche Funnels comes from. Every avalanche starts with a snowball.

So why doesn't everyone have one?

Because building one is a pain.

You have to come up with the right product and actually make it. Write a sales page that sells. Set up a checkout with an order bump and an upsell. Write the emails. Then connect your payment account, your email tool and your domain, test every single piece, and hope nothing breaks.

Most people get stuck somewhere in the middle. One little tech problem kills their momentum, and a month goes by. Then three. All while they're busy running the business that actually pays the bills.

Or they hire it out. Now they're managing a copywriter, a designer and a tech person, hoping the pieces fit. Or they pay an agency thousands and don't hear a word for weeks.

That's the part I do for you. All of it, start to finish, in 21 days.

I don't just teach this. I run it.

Quick backstory. I've been selling things online since I was 13. My very first digital product was an ebook, and I built every piece of it by hand, back before drag-and-drop page builders even existed. I've done this full time since 2016.

Along the way, I built a baseball training business with about 400,000 YouTube subscribers, and I generated more than 300,000 leads, almost all from free traffic.

Low-ticket products have always been my bread and butter. They've done seven figures in sales and more than 12,000 orders across my brands. And I'm running them in my own brands right now.

Take Dugout Copilot, an app I built for youth baseball coaches. It has a low-ticket front end, two order bumps and an upsell right after checkout. It went from a brand-new idea to nearly 200 buyers in about a month. It's already a profitable low-ticket funnel, and it gets more dialed in every day.

Three real screens from the Dugout Copilot funnel: the sales page, the order page with two order bumps, and the upsell page.

Now picture that in your business. Nearly 200 new buyers on your list. If even a few of them said yes to what you sell next, what would that be worth to you?

People sometimes ask me, "If this works, why don't you just run it yourself?" I do. I run this setup across several brands, and I'm adding more all the time. So when I build yours, you're getting the same setup I trust with my own money.

This is for you if...

  • You want new buyers coming in every day, not just when you launch or post.
  • You want a new stream of income that runs without you babysitting it.
  • You want it done for you, with no pages to build and no tech to learn.
  • You want it to sound like you, not like a robot wrote it.

No product yet? No problem. A rough idea is plenty, and I'll take it from there. My second brand started from scratch.

If that sounds like you, I'd love to build yours.

It's probably not for you if...

  • You want a promise of a set number of clients or dollars. Nobody can honestly promise that, and I won't.
  • You want a big agency with a team and a retainer. This is me, one person, building it and handing it over, with the option to stay on if you want.
  • You need it live next week.
  • You're a pain to work with. (If you're worried that's you, it's probably not. The ones who are never wonder.)

Everything you get, from your first idea to your next offer

All of it done for you, and all of it in your voice.

  1. Your Source Code

    Every word sounds like you on a good day

    Send me whatever you've got: old emails, posts, videos or course recordings. I pull out your voice, your stories and your best ideas, so nothing sounds generic. You keep it to use anywhere.

  2. Your Game Plan

    Built on what your market already buys, not a guess

    Before I build anything, I dig into your market: the ads that have been running for months, the reviews people leave and the problems they keep complaining about. Then I bring you the whole plan: the product, the order bump, the upsell, the prices and the emails. Nothing gets built until you love it.

  3. Your Snowball Offer

    A product people are glad they paid for

    The small product that turns strangers into buyers: a guide, a short book, a template pack, a swipe file, a workbook, a toolkit or a bundle of cheat sheets. Whatever your market wants most, with a quick win your buyers can use right away.

  4. Your Order Bump and Upsell

    More from every buyer, without lifting a finger

    A small extra they can add at checkout, and a bigger upgrade they can grab with one click right after they buy. Each one gets its own copy, written to sell.

  5. Your Pages and Checkout

    Live, connected and tested

    A sales page, an order page, an upsell page and a thank-you page that sends every buyer to your next step. I connect it all to your payment account, your email tool and your domain, then test every page and every payment before anyone sees it.

  6. Your Follow-Up Emails

    So new buyers keep moving toward your next offer

    A welcome email, 5 emails that walk buyers toward what you sell next, and reminders for people who start checking out but don't finish. They go out on their own, every time someone buys.

  7. Your Launch Kit

    Ready the day you go live

    3 emails and 3 posts for your list and your followers, so the people who already know you get the first shot.

  8. Your Ad Pack

    9 ads, ready whenever you want more buyers

    3 ad ideas with 3 images each, plus the headlines and text to go with them. You never have to run them. They're ready the day you want more buyers.

  9. Handoff and 14 Days of Tuning

    You're never left guessing

    A simple guide showing where everything lives and how it works. Then 14 days of tuning with me after you go live.

Book a call with me

30 minutes. Pick any time that works for you.

How the 21 days work

It takes a couple of hours of your time up front, then a few quick looks along the way.

  1. Day 1

    Kickoff

    You point me in a direction and send anything you already have. I give you simple step-by-step instructions for setting up a few accounts in your name.

    Your part: a couple of hours

  2. Week 1

    Plan

    I research your market, build your Source Code and bring you your Game Plan.

    Your part: read it and approve it

  3. Weeks 2 and 3

    Create

    I build the product, the pages, the checkout, the emails and the ads, and I test every piece.

    Your part: nothing. You get a written update from me each week.

  4. Day 21

    Launch

    You go live, and your snowball starts rolling.

    Your part: one last look before launch

  5. The 14 days after

    Tune

    We tune it together and smooth out anything that needs it.

    Your part: tell me what you're seeing

The 21 days start once I have what I need from you.

Investment: from $5,000

Build

$5,000

Build only, you own it

I build your whole funnel, hand it over, and you own it. My founding price for my first 5 clients. After that, it goes to $7,500.

Grow

$20,000

Build + 6 months with me

I build your whole funnel, then I stay on and work with you one-on-one for 6 months while you scale your offers and your online business.

Best value

Scale

$25,000

Build + a full year with me

I build your whole funnel, then I stay on and work with you one-on-one for a full year while you scale your offers and your online business. The lowest cost per month of the three.

On our call, I'll tell you straight which one I'd pick in your shoes, even if it's the smallest one.

Here's how I'd think about it. You could keep trying to build it yourself on nights and weekends, which is how most of these end up half done in a folder. You could hire three or four people and manage them all. Or you could hand it to one person, at one price, and be live in 21 days, with money back if I'm late.

I only take on a few builds at a time, so spots go first come, first served.

The build itself has no monthly fee. Grow and Scale are the only ongoing options, and only if you want them.

Book a call with me

30 minutes. Pick any time that works for you.

Here's what you can count on

  • Love the plan, or get every penny back. You see your Game Plan before I build anything. If you're not excited about it, tell me then, and you get back every penny you've paid. We part as friends.

  • Live in 21 days, or I pay for the delay. The 21 days start once I have what I need from you. If I miss the date, you get $500 back for every week it's late, and I keep working until it's live.

  • You'll always know where it stands. A written update from me at least once a week.

  • You own all of it. Every account is in your name, and everything I build is yours to keep once it's paid for. Nothing to rent from me.

What I can't promise is a set number of sales. That depends on your market, your offer and what you do with it. What I promise is the work, done right and on time.

You keep running your business. I handle the rest.

Book a call with me

30 minutes. Pick any time that works for you.

Common questions

The quick version

  • Price: $5,000 for the build. $20,000 to $25,000 if you want me working with you one-on-one after launch.
  • Timeline: live within 21 days of getting what I need from you.
  • Your time: a couple of hours. I do the rest.
  • Start dates: I take a few builds at a time. Your first payment holds your spot.
  • Who owns it: you do.

Let's talk

Grab a 30-minute call with me. It's me on the call, not a sales team. You'll answer a few quick questions first, so I know a little about your business before we talk. Then I'll ask about your goals and what you'd love to build. If it's a fit, we'll get you started. If it's not, no problem, I'll tell you straight.

Here's what happens next:

  1. Book your call below.
  2. Pick your option and hold your spot. I'll send your invoice, and your first payment locks in your start date.
  3. Point me in a direction. You send what you have, and I take it from there.

Rather email? Write me at justin@avalanchefunnels.com and I'll get back to you.

Talk soon,

Justin

P.S. There are 5 founding spots. Once they're filled, the build goes to $7,500.

P.P.S. You're covered both ways. Love your Game Plan, or get every penny back. Live in 21 days, or get $500 back for every week it's late.